AARP SERVICES SELECTS DUVINE ADVENTURES AS ADVENTURE BIKE TOUR PROVIDER

AARP SERVICES SELECTS DUVINE ADVENTURES AS ADVENTURE BIKE TOUR PROVIDE

Relationship gives AARP’s 40+ million members access to discounts on memorable bicycle tours.

WASHINGTON, DC, April 17, 2009 – AARP Services announced today a new relationship with DuVine Adventures to provide AARP’s 40+ million members with access to an exclusive discount on deluxe bicycle tours offered throughout Europe and North America. AARP members will receive a $75 per person discount off any DuVine Adventures’ scheduled bicycle tour, as well as a complimentary bottle of champagne.

“We’re confident that DuVine Adventures will provide AARP members distinctive and unique experiences that will last a lifetime,” said Tim Fitzgerald, director of AARP Travel Products and Services, a business unit of AARP Services, Inc. “We expect this new offer will be particularly valuable to the discerning and well-traveled AARP member base, which is seeking to engage in memorable experiences and make their dollars stretch further.”

DuVine Adventures offers more than 17 deluxe bicycling tours across 10 countries, including destinations in Italy, Spain, France, Switzerland, Ireland, Eastern Europe, South America, Canada and the United States. DuVine Adventures specializes in designing tours for special events, delivering custom trips, multi-sport adventures, yoga bike adventures, family travel, solo travel and self guided tours.

“For the past 14 years, and on each departure, we are 100% focused on providing exceptional memories and exceeding our guest expectations – all, of course, while living the good life and meeting the locals,” said Andy Levine, president and founder of DuVine Adventures.

Each tour is specifically designed to maintain a sense of balance between adventure and luxury – immersing each traveler in the local culture while providing luxurious accommodations, good food and fine wines.

DuVine Adventures’ tours typically include:
• All deluxe accommodations
• All breakfasts, signature lunches, gourmet dinners with local wine
• Two experienced bilingual guides and support vehicle
• Wine tastings
• Entrance fees to attractions
• Top of the line touring bicycle with helmet
• Route maps, transportation from tour starting point to ending point
• DuVine Adventures t-shirt, water bottle and luggage tag.

The relationship with DuVine Adventures also offers AARP members a holistic way to unite health and travel - supporting AARP’s commitment to helping people 50+ improve the quality of their lives. To make a reservation or request a brochure, AARP members should call DuVine Adventures at 888-227-7610. Information can also be found at www.duvine.com/aarp. AARP members should request member benefits at time of the reservation.

ABOUT AARP
AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. AARP produces AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 33 million readers; AARP Bulletin, the go-to news source for AARP’s 40+ million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and the website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.

ABOUT AARP SERVICES INC.
AARP Services Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP’s almost 40 million members. The provider offers currently span health products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services; legal services; and long-term care insurance. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies. In 2005, AARP Services founded AARP Financial Inc., a wholly-owned taxable subsidiary that manages the provider relationships for and performs quality control oversight for the financial products that carry the AARP name, including credit cards, auto and home, mobile home and motorcycle insurance, and life insurance and annuities. AARP Financial also provides access to proprietary investment products and services, including mutual funds and financial guidance, designed to meet the needs of investors at any life stage.

ABOUT DUVINE ADVENTURES
DuVine Adventures, founded by Andy Levine in 1996, offers unique travel experiences for active travelers from all over the world. DuVine tours are excellent for those accustomed to independent travel, but enjoy the insight of a professional guide. DuVine ensures that their guests may actively discover a region and experience the ultimate in luxurious accommodations and service. With DuVine each guest cycles through beautiful landscapes at a comfortable pace, indulges in gourmet regional cuisine, samples world-class wines and rests in charming luxury hotels. Each season over 25% of the guests are repeat DuVine travelers and DuVine’s tour offerings grow each season to keep guests returning year after year. DuVine Adventures is headquartered in Boston, Massachusetts, while European Operations are based in Provence, France and Tuscany, Italy.